The Beauty Myth and how it effects us every day.

Women spend about 3,276 hours a year getting ready. That amount of time could be spent doing dozens of other things, probably more productive and beneficial.

As explained in the video, there is so much we have to do to prepare for our day, and then scrape it all off and do it again the next. Women do this because of the images of ideal beauty viewed every day. Although almost impossible, we try to replicate those images with our own bodies.

Women in media are on the brink of perfection, and if they aren’t perfect, they are Photoshopped.

Staring at fake images of idealized beauty all day changes the way women look at themselves in the mirror, and the way that others perceive them.