Several weeks ago Aerie, a subsidiary of American Eagle Outfitters, launched a series of videos that they described as a body positive approach to marketing men’s underwear. I was excited to see them making their work more inclusive, I even have a half-finished blog in my drafts about it. Unfortunately that draft will never see […]
In the morning when I am attempting to pick out an outfit for the day ahead, it usually ends up being some weird mixture of different parts of me. Even in the outfit that I feel most comfortable (headband, leggings of some sort and Birks), there is always someone who comments on what I am wearing. Are you really going to wear leggings again?
Yes. Yes I am.
Thank you Everyday Feminism for putting those feelings into beautiful picture form.
Today a friend sent me a link to a new trend that basically caused me to have a rage blackout: dolls that have been “made-under”. Labelled “Tree Change Dolls“, these are generally hyper-feminine styled dolls (such as Bratz) that have been found at op-shops and transformed through changing their hair, shoes, makeup styles and clothing, to look more normal and natural. In the words of their creator, Tree Change Dolls involve “swapping high-maintenance glitz ‘n’ glamour for down-to-earth style”.
But before you all rush off to procure a Tree Change Doll of your own, it’s worth unpacking what it means to “make-under” a doll. Is it more ethical (as the subtext of the Tree Change Dolls website would suggest) to have a doll adorned with the natural beauty look, rather than the hyper-feminine aesthetic more commonly seen? And why…
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“I jiggle, therefore I am.”
This is just one of the body-positive messages in Sport England’s new “This Girl Can” campaign, which offers a much-needed counter narrative to the images of unattainable body types that saturate the media. The ad, which debuted on January 12, aims to show that healthy and active bodies aren’t necessarily “perfect” — and that’s OK.
“The campaign is the first of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we’re used to watching,” the organization said in a press release.
Healthy and active is beautiful. Sport England’s research indicates that 75% of women wished they were more active, but let fear of judgment of their appearance or ability…
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